Content marketing comes in many forms, making it sometimes hard to know which ones are really worth focusing on. Let’s take a closer look at three top content types for marketing international education and how they can be used to reach and engage your target audience.

Blogs

Blogging is an effective way to provide valuable information to prospective clients and answer any common questions. The best thing about blogs is that they can be easily shared on social media and in email newsletters, and optimised with relevant keywords for SEO – this ensures you are ranking high in search engines. Most importantly, blogs need to be well-written, relevant and posted regularly. Focusing on topics your audience finds interesting will help build trust and establish you as an authority in the international education field.

Infographics

Infographics are among the most popular types of content you can create, as they can present a large amount of complex information, such as statistics and research, in a simple and visually appealing format. For content for international education, you could create infographics that highlight key statistics and information about an educational institution, such as student demographics, courses on offer, or the main benefits of studying there. 

Testimonials 

Testimonials are a powerful content type as they use real-life client feedback to showcase success stories in an authentic way. They are effective in written format, but are even more visually appealing as videos, and can be shared on many platforms, from YouTube to Instagram to an institution’s website. Content for international education could include, for instance, video testimonials of current students telling prospective students what it's like to study there. 

So, however, you choose to market international education, the key take-away is that your content needs to be visually striking, highly shareable and optimised for SEO in order to establish you as a market leader in the industry.